“It must be difficult to let go something so beautiful.” Who wouldn’t remember that sentence from “Pretty Woman”.

Well, Cristiano van Zeller is one of the most iconic persons of the Portuguese wine trade – and once he was a so-owner of the Quinta do Noval, considered by many the most beautiful Quinta in the Douro. He was in charge of it – and he had to learn that a large family ownership structure isn’t always the best thing when it comes to a commercial business.

I’m afraid that the internet is not big enough to show the importance of Cristiano and his family for the Port and Douro Wine trade.